The essential guide to launching your Framer site
Robin Louw
|
Jun 21, 2025
After weeks—or even months—of designing and building your new website in Framer, you're finally ready to launch. But before you connect your custom domain and hit “Publish,” it’s important to run through a final pre-launch checklist to make sure your site looks professional, works perfectly across devices, and meets accessibility and legal standards.
You can watch the full walkthrough in the video above, or read on for a detailed guide.
Content Review
Clear, error-free content builds trust and improves user experience. Here's what to double-check:
Grammar & Spelling: Eliminate any typos or language errors.
Placeholder Text: Replace all “Lorem Ipsum” or filler content.
Style Consistency: Follow your brand’s style guide or a standard like the AP Stylebook.
Legibility: Make sure fonts are readable and text is visually balanced (avoid awkward line breaks or “orphans”).
Design Checklist
Great design goes beyond aesthetics—it’s about function and consistency:
Brand Consistency: Align with your design system or brand identity.
Responsive Layouts: Check across desktop, tablet, and mobile.
Typography: Use consistent heading and body styles (H1–H6).
Spacing & Grids: Keep padding and margins uniform.
Media Quality: Optimise images and videos for fast loading.
Animations: Use purposeful, performance-friendly animations.
Details: Add a favicon, hover states (desktop), 404 page, and social share images.
Accessibility Essentials
A more accessible site means a better experience for all users and a boost in SEO:
Semantic Tags: Use correct HTML tags (e.g.,
<nav>,<section>,<footer>).Alt Text: Add meaningful alt descriptions to images.
ARIA Labels: For screen readers and assistive tech.
Colour Contrast: Ensure text is readable for visually impaired users.
Form Labels: Include descriptive labels and helpful instructions.
SEO & Conversion Tips
Make your site easier to find and ready to convert visitors into customers:
SEO Titles & Descriptions: Set unique, relevant titles for each page.
URL Structure & Sitemap: Ensure URLs are clean and logical.
Search Visibility: Tick “Show page in search engines” in Framer settings.
Tracking: Add third-party analytics, chatbot, or conversion tools as needed.
CTA Functionality: Make sure forms and calls-to-action work and track properly.
Custom Code & Third-Party Integrations
Framer supports custom code and external tools—use with care:
Error-Free Code: Ensure custom scripts or overrides run smoothly.
Performance: Third-party tools should not slow your site.
Functionality: Test all integrations to verify they work correctly.
Legal Compliance
Depending on your region and site purpose, some legal obligations may apply:
Licensing: Ensure permission to use logos, images, or brand assets.
GDPR/Privacy: Add a cookie banner, privacy policy, and terms if needed.
Footer Links: Include all relevant legal pages and disclosures.
Final QA Testing
Before launching, do a comprehensive QA test:
No Broken Links: All links and buttons should work.
Navigation: Functional across all devices and browsers.
Performance: Optimise your site with tools like PageSpeed Insights or Lighthouse.
Cross-Device Testing: Review on desktop, tablet, phone—and with accessibility tools.
Launch with Confidence
This checklist is a comprehensive guide to help you confidently publish your Framer site. While not every step applies to every project, following these tips ensures a polished, high-performing site that leaves a great impression.
Congratulations on your upcoming launch!
Watch the full walkthrough video above for a visual guide through every step.
View and remix the checklist for free
Affiliate disclosure:
As a Framer Partner, I may earn from qualifying plan purchases at no cost to you.
AI disclaimer:
This article contains original content. However, AI may have been used to generate content from transcripts or to correct the grammar, spelling, and formatting of existing content.
